Local leaders push for Hispanic Heritage Month to have greater impact

Hispanic Heritage Month has come to an end, but many Latino leaders agree the 30 days between mid-September and mid-October were demanding, and maybe not as impactful as they’d like. Many in the community agree that year after year, the effort to take advantage of the occasion with the media and government during these 30 days is strenuous for organizations and individuals who work hard every day of the year to attract attention.