Sponsorship & Advertising Policy

The Land is committed to unbiased, independent journalism. Funds from advertising and sponsored content allow The Land to cover operating costs and expand coverage. The following policy explains how The Land protects our journalistic integrity and the trust of our readers while working with advertisers and sponsors.

Policy

All advertising policies are independent of editorial decisions. The Land does not endorse any product or service marked as an advertisement or promoted by a sponsor in The Land’s publications. Editorial content is not compromised by commercial or financial interests, or by any specific arrangements with advertising clients or sponsors. Advertisements may not be deceptive or misleading and must be verifiable. Advertisements should clearly identify the advertiser and product or service being offered.

Scope

This policy covers all functions within The Land and any affiliates that involve advertising operations.

Responsibilities

It is the responsibility of The Land/Advertising + Sales to ensure compliance with this policy.

Procedure

The Land has the right to decline any advertisement that, in its sole discretion, is incompatible with its mission or inconsistent with the values of The Land, the publication/website or the organization, and to stop advertising previously accepted. Ads are subject to review by the editor and others at The Land. The Land has no conflict of interest in what, when, or how we publish content, regardless of sponsorship status. In no case shall separate agreements with The Land or its affiliates supersede this policy.

  • All native/content advertisements/sponsorships are labeled with “Sponsored” text., i.e. sponsored by, made possible by, in partnership with, together with.
  • Ads that contain a URL or domain in the body must link to that same URL or domain.
  • Ads must send users to the same landing page when the ad is clicked.
  • Landing pages cannot use “fake” close behavior or any of the spam behavior which is recognized as malware.
  • Ads must directly relate to the content on the landing page.
  • Ads must clearly represent the company, product, or service that is being advertised.

Prohibited Actions

Advertising for the following categories is prohibited:

  • Ads must not be false, misleading, fraudulent, or deceptive.
  • Ads cannot insult, harass, or threaten a user.
  • Ads cannot contain, facilitate, promote or reference the following:
    • inappropriate language
    • libelous content
    • tobacco
    • firearms
    • fundraising for other organizations
    • adult content

Violations

Violations of this policy may lead to consequences up to and including the removal of the ad being served on The Land’s sites and related material.

Reservation of Rights

The Land reserves the right to modify or terminate this Policy with or without notice.

ADVERTISING COMPLAINTS POLICY

Please send any complaints about advertising/sponsorship to [email protected].

PARTNERSHIP CLAUSE

The Land retains editorial control of our content in all circumstances. Funding partners do not have input into the stories that will be produced, are not aware of specific stories we are working on, do not review them before publication, and do not have special access to reporters. We will always disclose who our funding partners are to our readers. Partners must sign a clause agreeing to editorial independence before entering into a partnership agreement with The Land.

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