The Land Marketing Fellowship
The Land is a nonprofit digital news organization that reports on Cleveland’s neighborhoods. Through community-powered and in-depth journalism, we aim to foster accountability, inform the community, and inspire people to take action.
Growing in reach, The Land currently has some 50,000 monthly readers, via its website, free email newsletter, and social media channels. The Land’s current marketing priorities are 1) Growing the top of the funnel through conversions of social fans and followers to free email newsletter subscribers; 2) Converting free email subscribers to paid members; 3) Monitoring and minimizing email subscriber churn, and 3) Boosting paid member retention rates. The fellow will work to accomplish these priorities through testing tactics at each stage of the funnel (reach, engage, habituate) with emphasis on reader engagement, continuously monitoring what’s working and what’s not.
Position: The Land Marketing Fellowship
Status: Flexible, 20-40 hours per week
Reports to: Development and Marketing Manager
Salary: $15 – $17 per hour
To be considered for The Land Marketing Fellowship, an applicant must have:
A bachelor’s degree in marketing or working towards one
Direct experience in digital marketing via internships and/or employment
Good understanding of the latest marketing tools and tactics
Good understanding of tools for remote work in Google Workspace
Good eye for and experience with design tools (Adobe, Canva, etc.)
Excellent written and verbal communications skills
Proven digital marketing experience with demonstrated results.
Experience with one or more of the following: writing for strategic marketing communications, email marketing tools and techniques, social media marketing, paid ad placements, design and visual identity skills, working with one or more content management systems; other relevant technical expertise.
– Assist in the creation of various marketing and advertising/sponsorship campaigns (e.g., email, social media, web, etc.)
– Assist in the creation of a digital community engagement strategy to expand The Land’s reach
– Develop marketing communications to be used in various formats (e.g., ad copy, social posts, blog posts, website, proposals and reports, direct mail)
– Prepare presentations and marketing reports
– Perform analysis of marketing and conversion data
– Help maintain The Land’s email lists and marketing features integrated with The Land’s content management system (CMS), and customer relationship management systems (CRM)
We are looking for:
— A developing, early-career marketing professional who has demonstrated skill in digital marketing.
— Someone who wants to dig into nonprofit journalism in Cleveland and build the brand equity of The Land throughout Cleveland.
–A marketing pro who truly gets excited about all the digital tools we can use now to reach readers via owned, earned, and paid media.
–Someone who is enthusiastic about reaching an ever-widening and diverse group of readers.
–A collaborator; someone who works well as part of a small team.
–A self-starting team player who will discover and deploy new tools to improve the efficiency and results of The Land’s marketing efforts, making time for exploring new ways to reach readers.
Note: Don’t worry if you don’t check every box. Tell us in your application if you have skills or experiences that we haven’t described, that you believe are also important.
The position is open until filled. To apply, send a cover letter, resume, and references to Cindy Bailie, [email protected].
In an effort to address the historic lack of diversity in newsrooms across the country and right here in Northeast Ohio, we encourage BIPOC (Black, Indigenous and People of Color) candidates to apply.